Master Services Agreement
A master services agreement is the umbrella for SOWs. Typical for BPO in the Philippines, implementation, and regional shared services. Mid-market default.
MSA is the umbrella, SOW is the change-order surface, and a SaaS order form is often the only paper a startup negotiates.
Price the paper that lets you sell services or software into the destination.
Startups often negotiate only the order form. Mid-market defaults to MSA plus SOW as a program.
A master services agreement is the umbrella for SOWs. Typical for BPO in the Philippines, implementation, and regional shared services. Mid-market default.
Standalone services, not an MSA. First Thailand market-support or Singapore implementation often starts here.
Attaches to an MSA. The change-order surface. The pack asks for the existing MSA and acceptance criteria you already use.
Commercial face of SaaS or services. Often the only paper a startup actually negotiates.
Goods sale, not a distribution appointment. Used when the origin company sells a batch into Thailand or the US.
Singapore and US buyers expect English SaaS paper. Hosting region and data-residency claims the client already makes go in the pack.
On-prem or hybrid licence, not SaaS. Licence metric and whether source is delivered belong in the pack.
Click-wrap to the destination user. Rarely negotiated; still belongs in a pack when a product is localized.
Uptime, response, credits. Attaches to MSA or SaaS. Numbers the client already sells are facts, not advice.
Developer access, rate limits, data use. Often skipped until a partner starts writing against the API.
Marketplace or portal terms for destination users. The pack asks which affiliate is the contracting entity.
An MSA is an umbrella for SOWs. A services agreement stands alone. First Thailand market-support often starts with the standalone form.
Startups often negotiate only the order form. The pack still asks whether a subscription agreement, EULA, or DPA pointer is a gap.
The SOW is the change-order surface. New scope, new price, your yes.